Booking Holdings
Compensation Insight

How Booking Holdings Pays

With no group-wide grade table, this report prices a B1 to B11 crosswalk over Booking.com's E to I and Agoda's Associate to Principal ladders across 30 markets, with 1999 Omnibus Plan RSUs and PSUs, a $35.42M CEO package at 351:1, and the visible Booking.com USA H-1B wage record.

~25,550 employees · Nasdaq: BKNG · Booking Holdings Inc. · Norwalk, Connecticut · FY ends 31 December
Employees
~25,550
Approximate headcount at 30 June 2026, more than 3 percent above the prior-year period. The 2025 Form 10-K reported 24,300 at 31 December 2025.
United States share
2,900 of 24,300
About 12 percent of the workforce was in the United States at 31 December 2025, with 21,400 outside it and 97 percent full-time.
FY2025 revenue
$26.92B
Revenue of $26.917 billion on gross bookings of $186.107 billion and adjusted EBITDA of approximately $9.9 billion.
Personnel expense
$3.40B
FY2025 personnel expense of $3.403 billion, including $613 million of personnel stock compensation.
Stock-based compensation
$617M
Total FY2025 stock-based compensation. First-half 2026 RSU and PSU grants carried $614 million of aggregate grant-date fair value.
CEO total pay
$35.42M
Glenn Fogel's 2025 Summary Compensation Table total, of which $26.20 million was stock awards, down from $44.838 million in 2024.
CEO pay ratio
351:1
Measured against a $101,004 median employee. Equity was excluded from the median because it is not distributed to all employees.
Transformation cost
$205M
FY2025 transformation cost including $117 million of employee termination benefits, against approximately $550 million of annual run-rate savings at year end.
Locations
United States
Netherlands
United Kingdom
Ireland
Germany
France
Switzerland
Italy
Portugal
Poland
Romania
Israel
United Arab Emirates
India
Thailand
Singapore
Malaysia
Philippines
Japan
Australia
Canada
Brazil
1.00× base / 1.00× TC vs Norwalk

Band Hierarchy

Booking Holdings publishes no cross-brand grade catalogue. Booking.com exposes an E to I engineering ladder and Agoda an Associate to Principal ladder in public salary records; corporate, Priceline, KAYAK and OpenTable use plain Manager, Director, VP, SVP, EVP and brand-CEO titles. The B1 to B11 bands here are an analytical crosswalk over those clues, anchored on Norwalk.

Analytical crosswalk — B1 through B4, early and mid career

B4
Experienced Professional / Engineer IIIC · variable 10% · reported
Software Engineer II, product or data specialist, senior account manager
B3
Professional / Engineer IIC · variable 8% · modeled
Software Engineer I, analyst, account manager
B2
Associate / Junior ProfessionalIC · variable 5% · modeled
Junior engineer, associate analyst, coordinator
B1
Intern / Trainee / Front-line SupportEntry · variable 3% · modeled
Intern, trainee analyst, customer-service and support associate

Analytical crosswalk — B5 through B7, senior and principal

B7
Principal / Lead / ManagerIC / management · variable 18% · modeled
Lead or Principal Engineer, principal data scientist, group manager, product lead
B6
Senior II / Staff / LeadIC / management · variable 15% · modeled
Senior Software Engineer II, Staff Engineer, architect, senior manager
B5
Senior Professional / Senior Engineer IIC / first-line management · variable 12% · modeled
Senior Software Engineer I, senior product or data specialist, functional manager

Analytical crosswalk — B8 through B11, leadership

B11
SVP / EVP / Brand PresidentExecutive · variable 60% · modeled
SVP, EVP, brand chief executive or president, major regional head
B10
Senior Director / Vice PresidentManagement · variable 32% · modeled
Senior Director, Vice President, country head or major function head
B9
DirectorManagement · variable 25% · modeled
Director, regional functional director, principal specialist where used
B8
Senior Manager / Group LeadManagement · variable 22% · modeled
Senior Manager, Group Product Manager, Senior Engineering Manager

Disclosed executive layer

President and Chief Executive Officer
Glenn D. Fogel
Fully disclosed in the proxy statement including salary, annual incentive, equity, all other compensation and the pay ratio.
Executive Vice Presidents of the group
Ewout Steenbergen as Chief Financial Officer, Peter J. Millones Jr. as General Counsel, Paulo Pisano as Chief Human Resources Officer
Named executive officers with full Summary Compensation Table disclosure and disclosed target bonus percentages of 180, 170 and 140 percent of salary.
Brand chief executives and presidents
Booking.com, Agoda, Priceline, KAYAK and OpenTable brand leadership
Not separately disclosed in the consolidated proxy unless the individual is a named executive officer of Booking Holdings.
Non-employee directors
Board members including Vanessa A. Wittman
A governance package rather than an employment band: a $60,000 cash retainer and an annual restricted stock unit grant valued at approximately $265,000 in 2025, inside a $750,000 plan cap.
VerifiedOnly the named executive officer and non-employee director rows carry a company disclosure. Everything from B1 to B11 is reconstructed from public sources.

Track divergence

B1 to B4
One shared early ladder. Cash dominates: at B4 the modelled Norwalk package is about 89 percent base, 9 percent target variable and 2 percent annualised stock, and public records show many packages at this level with no stock at all.
B5 to B7
The management branch opens alongside the senior technical branch. Public evidence at G and H levels in Amsterdam shows equity rising fast, from EUR 1,540 of annual stock at F to EUR 33,682 at G and EUR 49,627 at H, so the technical branch is not the cash-poor one.
B8 to B10
Title-based leadership. There is no engineering-ladder clue left, and the technical column becomes a rarely used distinguished-specialist path. Target variable pay climbs from about 22 percent of base at B8 to about 32 percent at B10.
B11 and above
Executive design takes over. Reported target bonuses for the disclosed named executives run 140 to 200 percent of salary, and long-term awards move to a 60 percent performance share and 40 percent restricted stock unit mix over three years.

Hierarchy qualifications and legacy structures

  • Booking Holdings is a federation of brands rather than a single employer with one grade architecture. Booking.com and Agoda reveal different ladders, and no authoritative numeric mapping between them was found.
  • The B1 to B11 crosswalk is most reliable for software and technical roles, where the public sample is deepest, and progressively less precise for customer service, partner management, marketing and corporate functions.
  • The OpenTable acquisition left a legacy equity plan for outstanding awards only; it does not establish a separate current workforce hierarchy.
  • Manager, Director, VP, SVP and EVP are corporate titles rather than hidden grade numbers, so this report treats them as title tiers rather than claiming a numeric band.
  • The named-executive tier is deliberately excluded from the band table. It is a single set of worldwide proxy figures, not a local pay range in any selected city, and it is presented in the executive section instead.

Peer-level mapping

BandArchetypePeer mappingCaveat
B1Intern / Trainee / Front-line SupportExpedia entry associate, Airbnb intern, general travel-sector apprenticeBooking Holdings publishes no grade numbers, so peer mapping is scope-based orientation only.Norwalk B4 labour condition application anchor scaled by the bundle's 0.28 base multiplier; no equity is modelled because the band carries no observed grant.
B2Associate / Junior ProfessionalBooking.com E Junior Software Engineer, Agoda Associate Software EngineerThe E and Associate labels are visible in public salary records, not in any published Booking Holdings grade table.Norwalk anchor scaled by the 0.42 base and 0.43 total multipliers; equity is the residual and sits above the bundle's own $0 to $5,000 indicative grant range for this band.
B3Professional / Engineer IBooking.com F Software Engineer I lower range, Agoda Software EngineerF spans two sub-levels in public records, so B3 and B4 both map into it at different points.Norwalk anchor scaled by the 0.68 base and total multipliers; the residual equity sits inside the bundle's $0 to $10,000 indicative grant range.
B4Experienced Professional / Engineer IIBooking.com F Software Engineer II, Agoda Software Engineer to early SeniorThis is the only band with a directly certified United States wage, so it is the least modelled row in the table.Certified Booking.com (USA) Inc. labour condition application at $191,610 for a Norwalk Software Engineer II; total compensation is modelled around that base.
B5Senior Professional / Senior Engineer IBooking.com G Senior Software Engineer I, Agoda Senior Software EngineerA Norwalk Senior Software Engineer I labour condition application at $218,900 sits below the modelled $233,800 median for this band.Norwalk anchor scaled by the 1.22 base and 1.28 total multipliers; a directly certified Norwalk Senior Software Engineer I wage of $218,900 is the nearest observation.
B6Senior II / Staff / LeadBooking.com G to H, Agoda Staff Software EngineerThe management and technical branches diverge here, and public records do not separate them cleanly.Norwalk anchor scaled by the 1.42 base and 1.55 total multipliers; the bundle's indicative grant range for this band is $25,000 to $80,000.
B7Principal / Lead / ManagerBooking.com H to I, Agoda Lead or Principal Software EngineerI Principal Software Engineer is the top of the visible Booking.com ladder; nothing above it is published.Norwalk anchor scaled by the 1.65 base and 1.85 total multipliers; Agoda India Lead Software Engineer observations of INR 10.676 million are the nearest direct read at this scope.
B8Senior Manager / Group LeadAbove the published Booking.com engineering ladder; title-based onlyFrom this band upward there is no engineering-ladder clue at all, only public job titles.Norwalk anchor scaled by the 1.90 base and 2.20 total multipliers; the bundle's indicative grant range for this band is $60,000 to $180,000.
B9DirectorDirector titles across Booking.com, Agoda, Priceline, KAYAK and OpenTableDirector scope varies sharply by brand, so a single director row spans several real labour markets.Norwalk anchor scaled by the 2.20 base and 2.70 total multipliers; the bundle's indicative grant range for this band is $100,000 to $300,000.
B10Senior Director / Vice PresidentSenior Director and VP titles visible across the group's brandsNo compensation table exists for this layer; only Section 16 filings expose individuals, and only if they are officers.Norwalk anchor scaled by the 2.60 base and 3.50 total multipliers; the bundle's indicative grant range for this band is $200,000 to $600,000.
B11SVP / EVP / Brand PresidentBrand CEO and EVP titles; only named executive officers are disclosedIndividual regional-head and brand-CEO pay is not separately disclosed in the consolidated proxy unless that person is a named executive officer.Norwalk anchor scaled by the 3.20 base and 5.50 total multipliers. The residual equity of about $201,000 sits well below the bundle's own $500,000 to $3.00 million indicative grant range for this band, which is recorded as a known gap.

Critical evidence warning

Booking Holdings publishes no salary ranges, band minimums or midpoints for any employee population, and no group-wide rating or increment grid. Every non-executive figure here is a certified visa wage, a crowd-sourced observation or a calibrated model around one, and should be used for orientation rather than quoted as a Booking Holdings pay band.


Compensation by Band — Norwalk

Low / median / high annual values at 1.00× base and 1.00× total-compensation factors versus Norwalk. Total equals base plus bonus plus annualized equity.

BandTitleBaseVariableTotal TCEquity
B1
Intern / Trainee / Front-line Support
0–1 years · modeled
$46K$62K3%
$55K
$47K$64K
B2
Associate / Junior Professional
1–3 years · modeled
$68K$93K5%
$93K
$79K$106K
$8K
B3
Professional / Engineer I
3–6 years · modeled
$111K$150K8%
$146K
$124K$168K
$6K
B4
Experienced Professional / Engineer II
5–9 years · reported
$163K$220K10%
$215K
$183K$247K
$4K
B5
Senior Professional / Senior Engineer I
7–11 years · modeled
$199K$269K12%
$275K
$234K$316K
$13K
B6
Senior II / Staff / Lead
9–13 years · modeled
$231K$313K15%
$333K
$283K$383K
$20K
B7
Principal / Lead / Manager
11–16 years · modeled
$269K$364K18%
$398K
$338K$457K
$25K
B8
Senior Manager / Group Lead
13–18 years · modeled
$309K$419K22%
$473K
$402K$544K
$29K
B9
Director
15–20 years · modeled
$358K$485K25%
$581K
$493K$668K
$54K
B10
Senior Director / Vice President
17–23 years · modeled
$423K$573K32%
$753K
$640K$865K
$95K
B11
SVP / EVP / Brand President
20+ years · modeled
$521K$705K60%
$1.18M
$1.01M$1.36M
$201K
Company headquarters address and certified labour condition applications · 2 reported band cellsReportedModeledVerifiedBase uses 82 percent, 100 percent and 120 percent of the level-scaled median; total compensation uses 80 percent, 100 percent and 128 percent, following the bundle's own published range formula.

Total Compensation Range by Band

Total compensation in Norwalk across the employee bands. Ranges are planning envelopes around the median, not offer bands.

B1$47K$64KB2$79K$106KB3$124K$168KB4$183K$247KB5$234K$316KB6$283K$383KB7$338K$457KB8$402K$544KB9$493K$668KB10$640K$865KB11$1.01M$1.36M$0$200K$400K$600K$800K$1.00M$1.20M$1.40M

Global Footprint & Pay Arbitrage

Booking Holdings reported 24,300 employees at 31 December 2025, of whom just 2,900 were in the United States. Norwalk is the pay anchor because it is the corporate headquarters and carries a directly certified wage, but Amsterdam and Bangkok are the operational centres of gravity, and every other market is calibrated against the Norwalk median.

~25,550
Employees at 30 June 2026
2,900 / 21,400
United States and international split at 31 December 2025
30
Markets modelled in this report
97%
Full-time share of the workforce at 31 December 2025

Office and market catalogue — calibration factors versus Norwalk

LocationLikely office profilePresenceBaseTC
Norwalk
United States · USD
Booking Holdings corporate headquarters and group executive centreCompany headquarters address and certified labour condition applications1.00×1.00×
Stamford
United States · USD
Corporate and brand functions in the Connecticut commuter marketRegional coverage anchored on Norwalk0.95×0.95×
New York
United States · USD
KAYAK, OpenTable, corporate and commercial rolesPosted salary ranges under New York pay transparency rules0.91×0.93×
Seattle
United States · USD
Priceline, Rocket Travel and Booking.com technology rolesCertified labour condition applications and employer-posted software roles0.81×0.80×
Chicago
United States · USD
Rocketmiles and Rocket Travel product, operations and engineeringVisible H-1B filer entity; total local headcount not published0.70×0.70×
Washington
United States · USD
Technology and public-policy-adjacent functionsCurrent Booking.com Software Engineer II posted range1.06×1.05×
Amsterdam
Netherlands · EUR
Booking.com global headquarters and its largest single officeBooking.com identifies Amsterdam as its headquarters0.67×0.71×
London
United Kingdom · GBP
Booking.com, KAYAK and specialist corporate functionsCrowd-sourced city aggregate at F and G levels0.68×0.75×
Manchester
United Kingdom · GBP
Booking.com and Rentalcars heritage technology and operationsCrowd-sourced city aggregate at F and G levels0.63×0.71×
Dublin
Ireland · EUR
Technology, commercial and specialist rolesWestern European market model; no Booking-specific sample found0.61×0.65×
Berlin
Germany · EUR
Technology and commercial rolesWestern European market model; no Booking-specific sample found0.55×0.59×
Paris
France · EUR
Commercial, partner and technology rolesWestern European market model; no Booking-specific sample found0.49×0.52×
Zurich
Switzerland · CHF
Commercial and specialist roles in the highest-cost European marketSwiss market model; no Booking-specific sample found0.94×0.98×
Milan
Italy · EUR
Commercial and partner roles serving southern EuropeSouthern European market model0.40×0.42×
Lisbon
Portugal · EUR
Technology, operations and commercial rolesSouthern European market model0.34×0.35×
Warsaw
Poland · PLN
Technology and operations rolesCentral European market model0.42×0.45×
Bucharest
Romania · RON
Booking Holdings Center of ExcellenceCompany-identified Center of Excellence location0.28×0.29×
Tel Aviv
Israel · ILS
Technology and specialist engineering rolesSparse crowd-sourced F-level aggregate0.67×0.63×
Dubai
United Arab Emirates · AED
Regional commercial and partner functionsGulf market model; no Booking-specific sample found0.50×0.51×
Bengaluru
India · INR
Center of Excellence for engineering and shared servicesCompany press release; target of 1,000 jobs by end-20260.37×0.45×
Gurugram
India · INR
Agoda technology and operations hubAgoda job postings advertising relocation for selected technical roles0.35×0.43×
Mumbai
India · INR
Commercial, partner and selected technology rolesBengaluru anchor adjusted for the Mumbai role mix0.35×0.42×
Bangkok
Thailand · THB
Agoda headquarters and its largest office, reported at more than 4,000 peopleBrand-reported office scale and a deep crowd-sourced sample0.22×0.21×
Singapore
Singapore · SGD
Agoda regional headquarters, technology and operationsCrowd-sourced Senior and Staff aggregates back-solved to the crosswalk0.36×0.36×
Kuala Lumpur
Malaysia · MYR
Customer service, operations and commercial rolesSoutheast Asian market model0.23×0.24×
Manila
Philippines · PHP
Customer service and operations deliverySoutheast Asian market model0.18×0.19×
Tokyo
Japan · JPY
Commercial, partner and technology rolesNorth Asian market model; no Booking-specific sample found0.46×0.47×
Sydney
Australia · AUD
Booking.com and Agoda commercial and technology rolesSparse Glassdoor software-engineer range plus account-management observations0.48×0.48×
Toronto
Canada · CAD
Technology and commercial rolesNorth American market model; no Booking-specific sample found0.53×0.54×
São Paulo
Brazil · BRL
Commercial, partner and operations rolesLatin American market model; mandatory thirteenth-month salary applies0.30×0.33×

Booking Holdings publishes no city-level headcount, so this catalogue does not rank offices by employee count. The only public office-scale statements are Agoda's Bangkok office at more than 4,000 people, Booking.com's identification of Amsterdam as its headquarters and largest office, and the 1,000-job Bengaluru Center of Excellence target.

Norwalk anchor medians — the basis of every modeled cell

BandBaseStockBonusTotal
B4$192K$4K$19K$215K
  • The Norwalk column is the anchor. Its B4 base of $191,610 is a certified Booking.com (USA) Inc. labour condition application for a Software Engineer II, and the $215,000 total is modelled around that wage.
  • Amsterdam is the deepest employee sample in the group. Directly observed Booking.com Netherlands packages run EUR 66,100 at E, EUR 91,667 at F, EUR 179,194 at G and EUR 222,849 at H.
  • Bangkok is Agoda's headquarters and its largest office at more than 4,000 people, but its pay level is the lowest of any modelled market at about 0.22 of the Norwalk base.
  • Bengaluru is a strategic build rather than a low-cost back office: the Center of Excellence carries a $250 million five-year investment and a target of 1,000 jobs by the end of 2026.
  • Named executive figures are worldwide proxy disclosures and are deliberately kept out of the band table, so no city factor is ever applied to them.

Model rules

  • Every modeled cell is the Norwalk median multiplied by the city base or total factor and then by the 25 August 2026 foreign-exchange snapshot.
  • City factors come from the bundle's own B4 medians divided by the Norwalk B4 medians, so they are calibrated at the mid-career band and then applied across the ladder.
  • No level-dependent compression factors are used. The bundle applies one flat multiplier per city across every band, and its direct observations are too inconsistent between Booking.com India and Agoda India to support an interpolated junior-to-senior spread.
  • A total compensation cell is base plus target variable pay plus annualised equity. Employer benefit loading, statutory superannuation, thirteenth-month salary and holiday allowance are excluded, so a Sydney or São Paulo cell understates employer cost.
  • Where no direct city observation exists the cell is marked modeled and should be treated as a planning envelope rather than a benchmark. That covers most of continental Europe, Japan, Canada, Latin America and the Gulf.

Variable Pay & Annual Cash Incentive

Booking Holdings discloses its named-executive annual incentive in full and discloses nothing about the employee bonus grid. The 2025 pool funded at 1.62 times target on 7 percent revenue growth against a 6 percent target and 13 percent Compensation EBITDA growth against a 6 percent target. Every band target below the named executives is an analytical planning range.

BandTargetMechanismRecent payout
B1
Intern / Trainee / Front-line Support
0–5% of baseHourly, spot or a modest annual target set by the employing entity rather than by a group scheme.Not publicly disclosed
B2
Associate / Junior Professional
3–8% of baseHourly, spot or a modest annual target set by the employing entity rather than by a group scheme.Not publicly disclosed
B3
Professional / Engineer I
5–10% of baseCompany or brand result, function result and individual assessment. No single employee formula is published.Not publicly disclosed
B4
Experienced Professional / Engineer II
8–12% of baseCompany or brand result, function result and individual assessment. No single employee formula is published.Not publicly disclosed
B5
Senior Professional / Senior Engineer I
10–15% of baseCompany or brand result, function result and individual assessment. No single employee formula is published.Not publicly disclosed
B6
Senior II / Staff / Lead
12–18% of baseCompany or brand result, function result and individual assessment. No single employee formula is published.Not publicly disclosed
B7
Principal / Lead / Manager
15–22% of baseCompany or brand result, function result and individual assessment. No single employee formula is published.Not publicly disclosed
B8
Senior Manager / Group Lead
18–25% of baseCompany or brand result, function result and individual assessment, with a larger company-performance weighting as scope widens.Not publicly disclosed
B9
Director
20–30% of baseCompany or brand result, function result and individual assessment, with a larger company-performance weighting as scope widens.Not publicly disclosed
B10
Senior Director / Vice President
25–40% of baseCompany or brand result, function result and individual assessment, with a larger company-performance weighting as scope widens.Not publicly disclosed
B11
SVP / EVP / Brand President
40–100% of baseExecutive design begins here in practice, but only named executive officers have a disclosed target and payout.Not publicly disclosed
ModeledVerifiedThe 2025 annual incentive pool funded at 1.62 times target for every named executive officer, so the differences in cash paid are differences in salary and target percentage rather than differences in assessed performance. The funding drivers were revenue growth of 7 percent against a 6 percent target and Compensation EBITDA growth of 13 percent against a 6 percent target. Only Paulo Pisano received an additional discretionary cash bonus, of $282,200.

Executive incentive targets — percent of salary

President and Chief Executive Officer
200% of salary
Glenn D. Fogel, on a $1.25 million salary, giving a $2.5 million target.
Executive Vice President and Chief Financial Officer
180% of salary
Ewout Steenbergen, on an $825,000 salary, giving a $1.485 million target.
Executive Vice President and General Counsel
170% of salary
Peter J. Millones Jr., on a $750,000 salary, giving a $1.275 million target.
Executive Vice President and Chief Human Resources Officer
140% of salary
Paulo Pisano, on a $620,884 salary, giving an approximately $869,000 target, plus a separate $282,200 discretionary cash bonus in 2025.

Named-executive outcomes

ExecutiveTargetPaidAttainment
Glenn D. Fogel$2,500,000$4,042,5001.62x target
Ewout Steenbergen$1,485,000$2,401,2451.62x target
Peter J. Millones Jr.$1,275,000$2,061,6751.62x target
Paulo Pisano$869,238$1,405,5571.62x target plus a $282,200 additional cash bonus

Employee payout timing and history

Booking Holdings publishes no bonus target schedule, no payout history and no payment cadence for any employee population below the named executive officers. The band targets shown here are analytical planning ranges derived from job-family practice, and the 2025 corporate funding factor of 1.62 times target should not be assumed to have applied to any employee scheme.

Sales and special incentives

No separate sales or partner-facing commission plan is disclosed anywhere in the reviewed material, despite the group employing large partner-management and account-management populations across Booking.com, Agoda, Priceline and OpenTable. Any quota, accelerator or clawback structure in those functions is not publicly established.


Equity — RSUs, PSUs, Options & ESPP

Booking Holdings is a United States issuer, so the operative vehicle is an omnibus equity incentive plan rather than an employee stock option trust. Awards are primarily restricted stock units and performance share units, and the 2026 proxy states directly that equity is not distributed to all employees.

Booking Holdings Inc. 1999 Omnibus Plan, as amended and restated
Primary active plan, amended and restated 3 June 2021
Verified
Permits options, restricted stock, restricted stock units, deferred shares and units, performance share units, performance shares, stock appreciation rights and other stock-based awards. Option exercise prices cannot be below fair market value at grant and the maximum option term is ten years. Time-only awards generally require at least three years of vesting with ratable vesting permitted, and performance awards generally at least one year, subject to capped plan exceptions.
Reserve: 9,834,725 split-adjusted securities outstanding at a $56.44 weighted option exercise price, with 17,862,750 available for future issuance at 31 December 2025
2026 proxy statement and the amended plan document
OpenTable, Inc. Amended and Restated 2009 Equity Incentive Award Plan
Legacy only; expired 11 June 2024
Verified
Covers assumed outstanding awards on their existing terms. No future grants may be made under this plan and no shares remain available for issuance.
Reserve: 83,100 outstanding at a $0.00 weighted exercise price; nil available
2026 proxy statement
  • The ratio of future reserve to future reserve plus outstanding awards was about 64.3 percent at 31 December 2025. That is a capacity measure rather than economic dilution, because the outstanding figure counts performance share units at their maximum share assumption.
  • The detail behind the outstanding total was 128,950 unexercised options, 5,492,275 unvested or unissued restricted stock units and 4,296,600 unvested performance share units at maximum performance.
  • Unrecognised stock-based compensation was $974 million at the end of the first half of 2026, expected to be recognised over a weighted-average 2.1 years.
  • A 25-for-1 forward stock split took effect for trading on 6 April 2026, so every share count and per-share amount above is on a split-adjusted basis and older filings are not directly comparable.

Equity plan capacity and grant activity

$617M
FY2025 total stock-based compensation
Of which $613 million sat inside the $3.403 billion personnel expense line.
$614M
H1 2026 RSU and PSU grant-date fair value
Aggregate enterprise grant activity, not only named executive officers.
$799M
H1 2026 fair value of awards vested
Realised vesting value can run far above the grant-date accounting expense recognised in the same period.
17.86M
Shares available for future issuance
Split-adjusted, under the 1999 Omnibus Plan at 31 December 2025, against 9.83 million outstanding.

Vesting — common reported employee schedule

Year 1
33%
+33% · annual tranche
Year 2
67%
+33% · annual tranche
Year 3
100%
+33% · annual tranche

This schedule is the plan floor rather than an observed employee grant pattern. The 1999 Omnibus Plan requires that time-only awards generally vest over at least three years, with ratable vesting permitted, and that performance awards generally run at least one year. Named executive performance share units run three-year cycles. Booking Holdings publishes no standard employee vesting schedule, and the crowd-sourced observations behind the Amsterdam, India and Thailand anchors report varying patterns.

Eligibility by hierarchy level

  • No minimum eligible band is publicly disclosed. The plan permits broad eligibility across employees, officers, consultants and directors but guarantees no award to anyone.
  • The 2026 proxy states that equity was excluded from median-employee compensation because it was not distributed to all employees. That is the single clearest disclosure on employee equity in the entire source set.
  • Public salary observations show stock at some F-level roles and above in the Netherlands, India, the United Kingdom and Thailand, and no stock at all in many junior records, which is consistent with selective rather than universal grants.
  • Indicative annual grant values in the bundle run $0 to $5,000 at B2, $0 to $10,000 at B3, $5,000 to $25,000 at B4, $15,000 to $50,000 at B5, $25,000 to $80,000 at B6, $40,000 to $120,000 at B7, $60,000 to $180,000 at B8, $100,000 to $300,000 at B9, $200,000 to $600,000 at B10 and $500,000 to $3.00 million at B11. At the $212.835 post-split reference price a $25,000 grant is roughly 117 shares.

Indicative annual grant value by band — Norwalk

BandAnnual value (USD)MedianShares at $212.835
B2$6K$10K$8K~2847
B3$4K$7K$6K~1932
B4$3K$5K$4K~1525
B5$10K$17K$13K~4778
B6$15K$26K$20K~72120
B7$19K$31K$25K~87145
B8$22K$36K$29K~101169
B9$40K$67K$54K~189315
B10$71K$119K$95K~334557
B11$151K$252K$201K~7101,183

Annualized planning value (±25%), not the face value of every new-hire grant. Share equivalents use the $212.835 reference price at 25 August 2026, 14:18 UTC, post-split and ignore plan valuation rules and PSU performance. Highlighted rows are disclosed grant-date stock awards.

Named executive target equity

ExecutiveTargetUnits / structure
Glenn D. Fogel
President and Chief Executive Officer
$26.20M 2025 stock awards75,825 target performance share units against a 151,650 maximum, valued at $16.201 million, plus 50,550 restricted stock units valued at $10.001 million, a 60 percent performance and 40 percent restricted split.
Ewout Steenbergen
Executive Vice President and Chief Financial Officer
$8.49M 2025 stock awards24,575 target performance share units and 16,375 restricted stock units, a 60/40 split, reported as one aggregate grant-date value.
Peter J. Millones Jr.
Executive Vice President and General Counsel
$7.86M 2025 stock awards22,750 target performance share units and 15,175 restricted stock units, a 60/40 split, reported as one aggregate grant-date value.
Paulo Pisano
Executive Vice President and Chief Human Resources Officer
$4.94M 2025 stock awards12,000 target performance share units and 12,000 restricted stock units, the only 50/50 mix among the named executives.
VerifiedNo employee stock purchase plan appears anywhere in the reviewed filings, plan documents or careers material, so there is no discounted purchase route and no lookback for Booking Holdings employees. The 1999 Omnibus Plan is the whole story, and participation in it is discretionary rather than an entitlement. Performance share unit outcomes for named executives use revenue and Compensation EBITDA with a relative total shareholder return modifier of up to plus or minus 25 percent, a 2x maximum and a total shareholder return governor.

Executive Compensation

2025 Summary Compensation Table values from the 2026 proxy statement filed on 20 April 2026. Stock awards are grant-date accounting values rather than cash received, and for this group the two diverge sharply: Glenn Fogel's reported stock award was $26.20 million while the value he realised on 2025 vesting was $101.85 million.

CEO total — Glenn D. Fogel
$35.42M
Stock awards are 74% of the reported total; salary 4% and non-equity incentive 11%
11%
74%
Salary $1.25M
Incentive $4.04M
Equity $26.20M
Salary$1,250,000
Non-equity incentive plan compensation$4,042,500
Stock awards$26,202,279
All other compensation$3,923,323
Reported total$35,418,102

Reading the package

Salary was about 3.5 percent of the chief executive's 2025 reported total, stock awards about 74.0 percent, the annual cash incentive about 11.4 percent and all other compensation about 11.1 percent. The all other compensation line is unusually large for this group at $3.92 million against $11,047 for the chief financial officer, and the proxy does not break it out in the reviewed material. The reported total has fallen for two consecutive years, from $46.718 million in 2023 to $44.838 million in 2024 and $35.418 million in 2025.

CEO-to-median-employee ratio
351:1
Median employee $101,004 · The 2025 ratio compares Glenn Fogel's $35,418,102 total with a $101,004 median employee. Equity was excluded from the median employee calculation because it is not distributed to all employees, and with 21,400 of 24,300 employees outside the United States the median sits in a very different labour market from the chief executive..
Peer CEO comparison
Booking Holdings · Glenn Fogel · 2025$35.42M
2026 proxy statement
Expedia Group · Ariane Gorin · 2025$17.59M
Peer proxy statement; grant timing differs
Airbnb · Brian Chesky · 2025$242K
Peer proxy statement; founder arrangement, not a normal pay anchor

Grant timing, founder arrangements, multi-year awards and accounting valuation make a one-year chief executive total a poor standalone measure of pay competitiveness. Brian Chesky's $242,000 is a founder arrangement rather than a market rate, and Trip.com Group does not disclose an individual chief executive total in a comparable form, so it is left out rather than estimated. Booking's figure is most useful read alongside the three-year incentive design and the 2025 vesting outcomes.


Named Executive Officers & Board

Four named executive officers were disclosed for 2025. Brand chief executives and regional heads are not separately disclosed unless they qualify as named executive officers of the group.

Glenn D. Fogel · President and Chief Executive Officer$35.42M
Salary $1.25M · Cash incentive $4.04M · Stock $26.20M · Other $3.92M · Equity 74%
Ewout Steenbergen · Executive Vice President and Chief Financial Officer$11.73M
Salary $825K · Cash incentive $2.40M · Stock $8.49M · Other $11K · Equity 72.4%
Peter J. Millones Jr. · Executive Vice President and General Counsel$10.69M
Salary $750K · Cash incentive $2.06M · Stock $7.86M · Other $11K · Equity 73.6%
Paulo Pisano · Executive Vice President and Chief Human Resources Officer$7.31M
Salary $621K · Cash incentive $1.69M · Stock $4.94M · Other $63K · Equity 67.6%

The 2025 vesting outcomes show how far realised value can sit from reported grant-date value: Glenn Fogel realised $101.848 million on 514,475 vested units, Peter Millones $28.696 million on 144,950 units, Paulo Pisano $14.400 million on 72,725 units and Ewout Steenbergen $10.717 million on 52,450 units. No option exercises were reported for any named executive officer in 2025.

Board compensation framework

ElementAmountNotes
Annual cash retainer$60,000The 2025 standard non-employee director programme retainer.
Annual equity grant~$265,000An annual restricted stock unit grant of approximately this value under the standard 2025 programme.
Chair and committee premiumsAdditional, as applicableBoard chair and committee chair roles carry additional premiums; the individual amounts are not broken out in the reviewed material.
Plan cap on director pay$750,000The equity plan limits total annual compensation to any single non-employee director to this amount.

Director compensation is a governance package rather than an employment band and is excluded from the band chart. At the $212.835 post-split reference price the approximately $265,000 annual grant is roughly 1,245 shares, so a director's package is dominated by equity in the same way an executive package is.

Regional heads and other officers

Compensation for brand chief executives at Booking.com, Agoda, Priceline, KAYAK and OpenTable, and for regional and functional heads below the group executive committee, is not publicly disclosed. Those individuals appear in Section 16 filings only if they are officers of the registrant, and their pay never reaches the Summary Compensation Table.


Insider Trades — SEC Forms 3/4/5

Booking Holdings is a Nasdaq-listed United States issuer, so the relevant records are SEC Forms 3, 4, 5 and Form 144 rather than any exchange or promoter-group disclosure. The 25-for-1 forward split that began trading on 6 April 2026 splits this table into two share bases.

DatePersonTransactionSharesPriceValue
2026-08-17
Peter J. Millones Jr.
Executive Vice President and General Counsel
Sale
Post-split share basis. The largest single disclosed insider disposal in the reviewed window.
50,050$207.59$10.39M
2026-08-12
Ewout Steenbergen
Executive Vice President and Chief Financial Officer
Sale
Post-split share basis, five days before the general counsel's larger sale.
18,110$210.87$3.82M
2026-07-28
Vanessa A. Wittman
Non-employee director
Sale
Post-split share basis, executed under a Rule 10b5-1 plan.
1,125$192.00$216K
2026-03-16
Glenn D. Fogel
President and Chief Executive Officer
Sale
Pre-split share basis, equivalent to 16,725 post-split shares at about $171.60. Executed under a Rule 10b5-1 plan.
669$4290.00$2.87M
2026-03-04
Peter J. Millones Jr.
Executive Vice President and General Counsel
Settlement
Pre-split restricted stock unit settlement with separate tax-withholding shares recorded at $4,153.87. Not a discretionary open-market transaction.
722$0
2026-03-04
Paulo Pisano
Executive Vice President and Chief Human Resources Officer
Settlement
Pre-split restricted stock unit settlement with separate tax-withholding shares recorded at $4,153.87. Not a discretionary open-market transaction.
602$0

Reading guide

Split conversionMultiply any pre-April 2026 share count by 25 and divide the price by 25 to compare it with a post-split line. Reading the two bases side by side without converting makes the chief executive's March sale look tiny and its price look impossible.
Withholding is not sellingThe two 4 March 2026 rows are restricted stock unit settlements with associated tax withholding, not discretionary disposals. They carry no value figure because the reviewed filings record the award count and the withholding price separately.
Rule 10b5-1 plansThe director sale and the chief executive's March sale were both executed under pre-arranged trading plans, which decouples the transaction date from any contemporaneous view of the business.
Vesting drives volumeThe 514,475 units that vested for Glenn Fogel in 2025 at a $101.848 million realised value dwarf every open-market sale in this table, which is the usual pattern for an equity-dominated executive package.

Benefits & Perks

Booking Holdings publishes no group benefits portal. What exists is brand-level: Booking.com and Agoda careers pages describe leave, hybrid working and travel perks in some detail, while retirement, medical and insurance terms are almost entirely statutory floors or undisclosed. Rows marked statutory are jurisdiction rules, not enhanced company benefits.

United States

  • Retirement401(k) plan with an undisclosed match. The proxy records matching contributions for some executives and the group reported $80 million of defined-contribution plan expense in FY2025, but the employee match rate and vesting schedule are not publicly disclosed. [npd]
  • MedicalMedical, dental and vision cover. Plan providers, the employer premium split and deductibles were not found in any consolidated public disclosure, and terms vary by employing entity across Booking.com USA, Priceline, KAYAK, OpenTable and Rocket Travel. [npd]
  • LeaveAnnual paid time off plus the global leave categories. Booking.com advertises annual paid time off and its global leave set, but United States specific day counts were not found in authoritative public material. [reported]
  • InsuranceDisability and life insurance. Common employer benefits in this market, but the exact Booking Holdings plan design, multiples and employer contribution are not publicly disclosed. [npd]
  • EquityRestricted stock units under the 1999 Omnibus Plan. Publicly observed for selected technical roles and central to executive pay, but the proxy confirms equity is not distributed to all employees and no eligibility threshold is published. [official]
  • Working modelHybrid working with role-specific office expectations. Booking.com publicly describes hybrid work and mobility support. The office cadence is set at brand and team level rather than by a group policy. [reported]

Global programs

  • LeaveBooking.com leave set. Annual paid time off, 22 weeks of parent leave, 10 days of grandparent leave, 10 days of care leave, up to four weeks of bereavement leave and anniversary leave. [official]
  • LeaveAgoda leave set. Annual paid time off, 16 weeks of parental leave and volunteer, marriage, bereavement and anniversary leave. [official]
  • WellbeingEmployee assistance and wellness support. Booking.com describes wellness and employee-assistance support, but the monetary limits and the vendors vary by country and are not published. [reported]
  • LearningLearning and development support. Described by both major brands, but no global fixed reimbursement amount, certification cap or sabbatical policy was found in any reviewed source. [npd]
  • MobilityInternal movement across a multi-brand group. The footprint across Booking.com, Agoda, Priceline, KAYAK and OpenTable supports internal mobility, but there is no published rotation cadence or eligibility rule. [npd]

Benefit fields not publicly quantified

Not publicly established at group level: the United States medical carrier and premium share, the exact 401(k) match rate and vesting schedule, India health-insurance provider and limits, the National Pension System contribution and Indian leave-day counts, any United Kingdom enhanced pension rate, the Australian private-health subsidy, and the global certification reimbursement cap and sabbatical policy. These remain Not publicly disclosed rather than being filled with a market estimate.


Performance Review & Pay Progression

There is no group-wide performance or pay-review framework in the public record. Booking Holdings discloses its executive incentive process in detail and discloses nothing about employee ratings, review dates or increment matrices, and employee reports vary by brand, country and function.

Not publicly disclosed

No company-wide rating scale is disclosed. No authoritative evidence supports a single one-to-five system or a forced ranking across the brands.
No company-wide appraisal month or effective date is disclosed, so this report does not hard-code an annual review cycle.
No rating-to-increase matrix, merit budget or historical company-wide hike percentage is published for any year.
No promotion increase distribution is published, and the time-in-band ranges in the crosswalk are market-oriented rather than Booking Holdings policy.
Probation and confirmation terms are set by country and employing entity and are not published as a global policy.
Consolidated attrition, quarterly voluntary attrition, campus-offer revisions and any company-wide pay freeze are not disclosed in the reviewed authoritative sources.

Modeled promotion planning timeline

BandYears to next scopePromotion hikeStatus
B11–3 years to B2Not disclosedModeled planning interval
B21–3 years to B3Not disclosedModeled planning interval
B32–4 years to B4Not disclosedModeled planning interval
B42–4 years to B5Not disclosedModeled planning interval
B52–4 years to B6Not disclosedModeled planning interval
B62–5 years to B7Not disclosedModeled planning interval
B72–5 years to B8Not disclosedModeled planning interval
B82–5 years to B9Not disclosedModeled planning interval
B93–7 years to B10, opportunity dependentNot disclosedModeled planning interval
B103–7 years to B11, opportunity dependentNot disclosedModeled planning interval
B113–7 years to a named-executive role, opportunity dependentNot disclosedModeled planning interval

The executive process is the one part with real visibility. The 2025 annual incentive funded at 1.62 times target on revenue and Compensation EBITDA outcomes, and long-term incentives run as three-year performance share units and restricted stock units with a relative total shareholder return modifier. Nothing equivalent is published for the employee population, and no evidence of a bell curve or forced distribution was found anywhere in the source set.

Pay progression evidence

Analytical progression, not Booking Holdings policy: B1 to B2 and B2 to B3 typically take one to three years for an 8 to 20 percent increase; B3 to B4, B4 to B5 and B5 to B6 take two to four years for 10 to 20 percent; B6 to B7, B7 to B8 and B8 to B9 take two to five years for 12 to 25 percent; and B9 upward is opportunity-dependent over three to seven years, where scope and the equity reset matter more than any single percentage. These are market heuristics applied to an analytical crosswalk, and an external offer correction can easily exceed any of them.


H-1B / LCA Visa Footprint — United States

Booking Holdings is a light H-1B sponsor by technology-sector standards, which is unsurprising for a group with only 2,900 of its 24,300 employees in the United States. The visible record is a handful of certified Booking.com (USA) Inc. filings plus Rocket Travel city aggregates. Labour condition application wages are offered base salary only and exclude bonus, stock and benefits.

Visible Booking.com USA filings
13
A secondary 2026 summary counted 13 H-1B filings and one PERM filing for the entity. Extraction dates and entity-name rules differ between datasets, so this should not be added to the role-level rows below.
Highest certified wage observed
$218,900
A Norwalk Senior Software Engineer I. The highest Seattle wage was $201,700 for a Site Reliability Engineer.
Anchor filing for this report
$191,610
The Norwalk Software Engineer II certification that sets the B4 base anchor and therefore every city factor in the location table.
Approval rate
Not established
The reviewed datasets do not reliably establish USCIS petition approval rates for any Booking Holdings entity or year. A certified labour condition application is a wage-condition record, not an approval.

Dataset summary

DatasetResultInterpretation
H1BData certified labour condition applicationsSix directly visible Booking.com (USA) Inc. role rows across Seattle and NorwalkIncludes the 15 December 2025 Site Reliability Engineer filing for a 2026 start, which carries the only visible wage range rather than a point wage.
Secondary H-1B aggregator, Rocket Travel and Rocketmiles18 visible 2026 role records across Chicago, New York and BrooklynThese are city aggregates across mixed role families rather than a single title, which is why the medians run far below the Booking.com engineering rows.
Secondary 2026 entity summary13 Booking.com USA H-1B filings and one PERM filingTreated as context only. Combining it mechanically with the role rows would double-count filings extracted on different dates under different entity-name rules.

City-level H-1B wage history

CityP25MedianP75Records
Seattle, Site Reliability Engineer
Booking.com (USA) Inc. Certified 15 December 2025 for a 2026 start; the only visible filing with a wage range rather than a point wage.
$182K$201,700$222K1
Norwalk, Senior Software Engineer I
Booking.com (USA) Inc. The highest certified wage in the visible record, and the nearest direct observation to the modelled B5 band.
$219K$218,900$219K1
Norwalk, Software Engineer II
Booking.com (USA) Inc. The anchor filing for this entire report; every city factor in the location table is calibrated against it.
$192K$191,610$192K1
Seattle, Senior Business Analyst
Booking.com (USA) Inc. Two recent filings in a narrow band, the only non-engineering Booking.com rows in the visible record.
$163K$165,100$167K2
Seattle, Software Engineer II
Booking.com (USA) Inc. A single filing at $155,000, about 19 percent below the same title in Norwalk.
$155K$155,000$155K1
Chicago, Rocket Travel
All visible 2026 roles for the Rocketmiles and Rocket Travel entity, spanning mixed role families rather than one title.
$49K$96,100$149K7
New York, Rocket Travel
All visible 2026 roles for the Rocketmiles and Rocket Travel entity; a wide spread across a small sample.
$68K$91,400$123K5
Brooklyn, Rocket Travel
All visible 2026 roles for the Rocketmiles and Rocket Travel entity; the lowest visible wages anywhere in the group's United States record.
$51K$61,400$70K6

All-years aggregates. P25/P75 are rounded reconstruction values marked modeled; medians and record counts are the stronger fields.

Selected title / worksite records

TitleWorksiteProffered wageNotes
Site Reliability EngineerSeattle, Washington$181,500 to $221,900Booking.com (USA) Inc., certified 15 December 2025 for a 2026 start. The midpoint of $201,700 is the highest Seattle wage in the record.
Senior Software Engineer INorwalk, Connecticut$218,900Booking.com (USA) Inc. Sits about 6 percent below this report's modelled B5 median of $233,800, which is a useful reality check on the crosswalk.
Software Engineer IINorwalk, Connecticut$191,610Booking.com (USA) Inc. The single most load-bearing number in this report: it is the B4 base anchor from which every other cell derives.
Software Engineer IISeattle, Washington$155,000Booking.com (USA) Inc. The same title at $36,610 less than Norwalk, which is why Seattle carries a 0.809 base factor rather than a premium.
Mixed 2026 rolesChicago, Illinois$49,300 to $148,900Rocketmiles and Rocket Travel across seven visible filings. The breadth reflects a different entity and role mix, not a Booking.com engineering band.

Reading the data correctly

  • A certified labour condition application records an offered base wage for a specific role and worksite. It excludes bonus, stock and benefits, so it can never be compared directly with a total compensation figure.
  • Certification by the Department of Labor is not the same as approval by USCIS, and the reviewed datasets do not reliably establish approval rates for any Booking Holdings entity.
  • The Rocket Travel and Rocketmiles rows are city aggregates across mixed role families. Reading their medians as engineering wages would understate Booking.com engineering pay by a wide margin.
  • The visible sample is tiny. Six Booking.com role rows and eighteen Rocket Travel records is not enough to describe a United States pay distribution, and no percentile beyond the visible minimum and maximum is published.
  • Different H-1B datasets use different extraction dates and different entity-name matching, so counts from one source should not be combined with role rows from another.

Key Nuances & Insights

01There is no single public grade architecture

Booking Holdings is a federation of brands, not one employer with one grade table. Booking.com reveals an E to I engineering ladder and Agoda an Associate to Principal ladder, and no authoritative numeric mapping between them exists. The B1 to B11 crosswalk here is an analytical construct for orientation, not something to quote back in a negotiation.

02Equity is significant but explicitly not universal

The 2026 proxy states that equity was excluded from median-employee compensation because it is not distributed to all employees. That single sentence is the clearest disclosure on employee equity in the entire source set, and it means no band in this report carries a guaranteed grant.

03Brand and role can matter more than city

Agoda operations, Booking.com engineering, KAYAK product and Booking Holdings corporate roles can sit in the same city and face different labour markets, different incentive mixes and different benefit sets. A city factor is therefore a weaker predictor here than it would be at a single-brand employer.

04Amsterdam is the real employee benchmark, not Norwalk

Norwalk is the anchor because it is the corporate headquarters and carries a certified wage, but only 2,900 of 24,300 employees are in the United States. Amsterdam has the deepest public sample and the visible E to H ladder, so it is where an employee-level read is most defensible.

05India is a strategic build, not an offshore back office

The Bengaluru Center of Excellence carries a $250 million five-year investment and a 1,000-job target by the end of 2026, aimed at higher-end technology and professional-services work. The public India sample splits accordingly, with Booking.com India records far above Agoda India records at nominally similar levels.

06Executive pay is an equity instrument

Stock awards were about 74 percent of the chief executive's 2025 reported total. Grant-date value and realised value diverge sharply: the reported $26.20 million stock award sits against $101.848 million realised on 514,475 units that vested during the same year.

07The 25-for-1 split breaks visual comparability

BKNG began post-split trading on 6 April 2026. Any pre-split share count must be multiplied by 25 and any pre-split price divided by 25 before comparison. The chief executive's 669-share March sale at $4,290.00 is the same economic event as 16,725 shares at about $171.60.

08Transformation is targeted rather than uniform

Booking.com's organisational review, Agoda's customer-support reductions in Singapore, Shanghai and Budapest, and continued group headcount growth to approximately 25,550 are all simultaneously true. FY2025 carried $205 million of transformation cost including $117 million of employee termination benefits against roughly $550 million of run-rate savings.

09The onshore to offshore multiple varies by level and by brand

At B4 the United States anchors run roughly 1.6 to 2.8 times the India anchors in dollar terms, but that ratio is unstable: Booking.com India crowd data sits far above Agoda India data at similar scope, and at leadership levels equity and scope make a single location multiplier close to meaningless.

10Australia and Latin America are the thinnest rows in the table

The Sydney model rests on a sparse Glassdoor range and a handful of account-management observations, and São Paulo has no Booking-specific sample at all. Both should be treated as a negotiation starting point rather than as a band table.

11There is no employee stock purchase plan

Nothing in the filings, the plan document or the careers material describes a discounted share purchase route for employees. Where a peer report would show an ESPP line, this one shows an absence, and the only equity route is a discretionary award under the 1999 Omnibus Plan.

12Severance practice has drawn regulator attention

Singapore's Ministry of Manpower publicly addressed clauses in Agoda severance agreements that discouraged reports to unions and authorities, following the September 2025 customer-support reductions. It is a reminder that exit terms, not just entry pay, belong in any assessment of a package here.

Research control

Against its closest peers Booking Holdings looks like a high-margin, low-headcount operator whose pay is concentrated at the top. Its 2025 chief executive total of $35.418 million is roughly twice Expedia's $17.593 million for Ariane Gorin, while Brian Chesky's $242,000 at Airbnb is a founder arrangement rather than a market rate and Trip.com does not disclose a comparable individual figure. At the employee level the comparison is much weaker: with no published bands, no ESPP and equity that reaches only part of the workforce, a Booking Holdings package is harder to benchmark against a large United States technology employer than the headline financials suggest.

Evidence classification

LabelMeaningExamples and permitted use
officialA Booking Holdings filing, the 1999 Omnibus Plan document, a Booking.com or Agoda benefits page, or a government rule.Can be presented as a fact within its stated scope and date.
reportedA certified labour condition application, an employer-posted salary range, or a crowd-sourced salary aggregate for the same role and location.A useful point-in-time anchor, but not proof of a formal band policy.
modeledThe Norwalk anchor scaled by a band multiplier and a city factor, then converted at the 25 August 2026 foreign-exchange snapshot.Directional planning and negotiation range only; replace with internal data before operational use.
npdNo authoritative public evidence was found for the requested point.Leave it stated as not publicly disclosed. Do not infer it and do not fill it with a market estimate.

Explicit “Not publicly disclosed” index

A single official cross-brand band or grade structure mapping Booking.com, Agoda, Priceline, KAYAK, OpenTable and corporate.
The compensation review month, rating labels, calibration distribution and any rating-linked increase matrix, for every brand and country.
The minimum eligible level for equity, new-hire and refresh grant ranges, grant approval cadence and country settlement or tax treatment.
Employee bonus targets and payout history below the named executive officer level.
Country-specific insurance providers and limits, retirement match rates, paid-leave day counts and allowances.
City-level employee headcount and any attrition figure, consolidated or voluntary.
Reliable Australia, Canada, Japan, Korea, Hong Kong, Latin America and Middle East salary samples.
Any lateral-versus-internal pay gap or promotion increase distribution.
USCIS H-1B approval rates by exact Booking Holdings entity and year.

Known gaps and diligence before relying on a cell

  1. 1The named executive tier is deliberately excluded from the band table. It is a single set of worldwide proxy figures identical in every city, so scaling it by a city factor would produce absurd offshore cells. It is carried in the executive section instead, and the employee ladder stops at B11.
  2. 2No level-dependent geographic compression is modelled. The bundle applies one flat multiplier per city across all bands, and its own direct observations are contradictory: Booking.com India records sit close to Amsterdam at mid-level while Agoda India records sit far below, so an interpolated junior-to-senior spread could not be evidenced.
  3. 3The B11 row does not reconcile with the bundle's own equity guidance. Scaling the anchor by the published 3.20 base and 5.50 total multipliers leaves about $201,000 of residual equity, while the bundle's indicative annual grant range for the same band is $500,000 to $3.00 million. The multipliers were kept and the discrepancy recorded rather than silently rebuilding the row.
  4. 4Total compensation here is base plus target variable pay plus annualised equity only. No employer benefit load is included, so cells for Australia with its 12 percent superannuation guarantee, Brazil with its thirteenth-month salary and the Netherlands with its holiday allowance understate employer cost rather than pay.
  5. 5Band medians are reconstructed rather than disclosed. Only the B4 Norwalk base is a certified figure; every other band is the bundle's multiplier applied to it, and the equity component of each band is a residual after base and target variable pay.
  6. 6Two headcount figures circulate and both are used here: 24,300 at 31 December 2025 from the Form 10-K, which carries the United States and international split, and approximately 25,550 at 30 June 2026 from the Form 10-Q, which is the more current total.
  7. 7Argentina, Shanghai, Seoul, Hong Kong, Vilnius, Barcelona, Auckland, Mexico City, Melbourne, Boston, Bellevue, Los Angeles, Miami and Cambridge appear in the source bundle but are omitted from this location table, either because the sample was purely modelled with no Booking-specific evidence or because currency volatility made a dollar translation unstable.
  8. 8The chief executive's $3.92 million all other compensation line is not broken out in the reviewed material, so it is reported as a single figure without an explanation of its components.

FX rates used — 1 USD equals, snapshot 2026-08-25

0.856715
EUR
0.733057
GBP
0.8025
CHF
4.5036
RON
3.692
PLN
2.9983
ILS
3.6725
AED
95.3878
INR
32.714
THB
1.2707
SGD
4.0404
MYR
61.723
PHP
159.235
JPY
1.398574
AUD
1.38365
CAD
5.1474
BRL

Single-date conversion layer for comparability; it ignores payroll-date FX, tax, purchasing power, benefits valuation and hedging. Compensation intelligence, not legal, tax, investment, immigration or employment advice.

Source register — 22 sources

S1Booking Holdings 2025 Form 10-K · SEC EDGAR · 2026. Employees, revenue, personnel expense, stock compensation, transformation costs and retirement-plan expense.
S2Booking Holdings Q2 2026 Form 10-Q · SEC EDGAR · 2026-08. Half-year financials, June 2026 headcount, the 25-for-1 split, RSU and PSU grant value and unrecognised stock compensation.
S3Booking Holdings 2026 proxy statement · SEC EDGAR · 2026-04-20. Named executive compensation, incentive design, CEO pay ratio, equity reserve and director compensation.
S41999 Omnibus Plan, amended and restated · SEC EDGAR · 2021-06-03. Award types, eligibility, exercise price, term, vesting minimums and plan governance.
S5Q4 and full-year 2025 earnings release · SEC EDGAR · 2026-02. 2025 revenue, gross bookings, adjusted EBITDA, transformation savings and the split announcement.
S6Booking.com Careers benefits page · Booking.com · 2026-08-26. Parent, grandparent, care, bereavement and anniversary leave, and the hybrid-work description.
S7Agoda Careers benefits and perks page · Agoda · 2026-08-26. Parental leave, hybrid stipend, work-from-anywhere days and employee travel benefits.
S8Bengaluru Center of Excellence press release · Booking Holdings · 2023-11-29. The $250 million five-year investment and the 1,000-job target by the end of 2026.
S9Levels.fyi Booking.com Netherlands records · Levels.fyi · 2026-08-25. The E, F, G and H ladder and the Amsterdam compensation anchors.
S10Levels.fyi Booking.com India records · Levels.fyi · 2026-08-25. India F and Software Engineer II compensation and vesting observations.
S11Levels.fyi Agoda India records · Levels.fyi · 2026-08-25. Associate, Senior, Staff and Lead compensation and reported vesting schedules.
S13Levels.fyi Booking.com United Kingdom records · Levels.fyi · 2026-08-25. The United Kingdom ladder and the London and Manchester anchors.
S14Levels.fyi Agoda Thailand records · Levels.fyi · 2026-08-25. Bangkok Associate through Lead compensation.
S16Levels.fyi Agoda Singapore records · Levels.fyi · 2026-08-25. Singapore Senior and Staff compensation and vesting observations.
S20Glassdoor Booking.com Sydney software-engineer salaries · Glassdoor · 2026-08-25. A sparse Sydney range used only as an anchor, never as a band policy.
S21H1BData certified labour condition applications · H1BData.info · 2025-12-15. Certified Booking.com (USA) Inc. wages for Seattle and Norwalk roles.
S22SEC Forms 4 for Booking Holdings insiders · SEC EDGAR · 2026. Executive and director sales, restricted stock unit settlements and tax withholding.
S24Singapore Ministry of Manpower parliamentary answer on Agoda severance clauses · Government of Singapore · 2025-11-05. Official description of severance clauses discouraging reports to unions and authorities.
S26Reuters coverage of Q2 2026 results · Reuters · 2026-08-04. Recent performance, outlook and cost-efficiency context.
S28Australian Taxation Office superannuation guarantee rate · Australian Taxation Office · 2026-27. The 12 percent statutory superannuation rate applied to Sydney packages.
S29UK Government workplace pension contribution guidance · UK Government · 2026-08-26. The statutory 3 percent employer and 8 percent total minimum on qualifying earnings.
S30BKNG market quote · Market data · 2026-08-25. The $212.835 post-split reference price used for every share equivalent.

Recent News & Workforce Trend

Booking Holdings' 2026 has been shaped by a stock split, continued transformation work and brand-level restructuring rather than by any company-wide pay action. No group salary decision was announced in any reviewed source.

24,300
31 December 2025 employees
2,900 in the United States and 21,400 outside it, with 97 percent full-time. This is the Form 10-K figure and the only one carrying a geographic split.
~25,550
30 June 2026 employees
More than 3 percent above the prior-year period, reported in the Q2 2026 Form 10-Q. Growth continued alongside targeted brand-level reductions.
1,000 by end-2026
Bengaluru target employees
A Center of Excellence hiring target backed by a $250 million five-year investment. It is a target, not a reported actual headcount.
More than 4,000
Agoda Bangkok employees
Brand-reported office scale for Agoda's headquarters and largest office. Booking Holdings publishes no city-level headcount of its own.

The workforce is overwhelmingly international: about 88 percent of employees sat outside the United States at the end of 2025, which is why a Norwalk-anchored table describes only a small slice of the actual population directly. Growth of more than 3 percent year on year coexists with the Booking.com organisational review and Agoda's customer-support reductions, so headline headcount growth should not be read as an absence of restructuring. Consolidated attrition, voluntary attrition and any annual salary-hike percentage are not publicly disclosed.

4 Aug 2026
Second-quarter profit beat expectations while the gross-bookings outlook stayed pressured

Resilient earnings support incentive capacity, but management continued its cost and efficiency programme rather than signalling any pay action. Middle East disruption was cited as the drag on the bookings outlook.

Reuters coverage of Q2 2026 results
30 Jun 2026
Headcount reached approximately 25,550, up more than 3 percent year on year

The increase coexists with targeted transformation and organisational change rather than describing a simple company-wide hiring or cutting narrative. First-half RSU and PSU grants carried $614 million of grant-date fair value.

Q2 2026 Form 10-Q
20 Apr 2026
2026 proxy statement disclosed a $35.418 million CEO package at a 351:1 ratio

The 2025 annual incentive pool funded at 1.62 times target, and equity was excluded from the $101,004 median employee because it is not distributed to all employees.

2026 proxy statement
6 Apr 2026
BKNG began post-split trading after a 25-for-1 forward stock split

All share counts and per-share amounts in the 2026 proxy and later filings are presented on a split-adjusted basis where stated. Older Form 4 filings need conversion before comparison.

Q2 2026 Form 10-Q and the Q4 2025 earnings release
18 Feb 2026
Full-year 2025 results showed $26.9 billion of revenue and $186.1 billion of gross bookings

Adjusted EBITDA was approximately $9.9 billion, and annual run-rate transformation savings reached roughly $550 million at year end against $205 million of transformation cost during the year.

Q4 and full-year 2025 earnings release
19 Sep 2025
Agoda confirmed customer-support job reductions in Singapore, Shanghai and Budapest

Around 50 Singapore roles were reported affected. Singapore's Ministry of Manpower subsequently addressed severance clauses that discouraged employees from reporting to unions or authorities.

Skift reporting and a Singapore Ministry of Manpower parliamentary answer
8 Nov 2024
Booking.com began an organisational review that could include job reductions

The announcement applied to Booking.com specifically rather than to all Booking Holdings brands, which is the pattern for restructuring across this group.

Reuters
Last updated 2026-08-27